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NEW HOYA PROND FILTERS

For Immediate Release
October 16, 2013

Kenko Tokina USA, Inc. is pleased to announce the new Hoya PROND line of neutral density filters with ACCU-ND technology.

The ACCU-ND technology in the Hoya PROND filters yields a truly neutral color balance that will not add any noticeable color-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.

The Metallic ACCU-ND coating on the PROND filters do not color shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same color balance even if you need to change filters due to changes in lighting, or for creative effect.

The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.

Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.

About Kenko Tokina USA, Inc.

Kenko Tokina USA, Inc. is the exclusive U. S. distributor for Tokina lenses, Hoya filters, Kenko photo accessories and SLIK camera support systems. Kenko Tokina USA provides marketing, sales, distribution, and technical/consumer service and support. Kenko Tokina is located in the original Surf City USA, Huntington Beach, CA and on the Web at www.kenkotokinausa.com.

Contact:

Marketing
Michael Burnham
webtech@kenkotokinausa.com

Technical Information
Glenn Nash
support@kenkotokinausa.com

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