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New Hoya EVO Series Filters

For Immediate Release
March 23, 2012

THK Photo Products is proud to announce the availability of the new Hoya EVO series of photographic filters. This filter series consists of a UV, Protector and Circular Polarizing filters that are all sold separately.

These professional quality filters are made in Japan using precision optical glass that is carefully smelted and blended to yield perfect optical results. Hoya has applied the same care and precision to the multi-coating process, using an Improved Super Multi-coating (IS-HMC) formula to greatly reduce or eliminate reflections off the surface of the glass. These coating are over-layed with a clear water & stain resistant coating that is easy to clean. This makes for easier care and handling of the filter in the field. All coating layers are applied in a furnace to bond the coating to the glass.

All Hoya EVO filters have very low-profile aluminum filter frames to house the glass and keep it perfectly parallel to the plane of the CCD or COS sensor while providing enough rigidity to hold up to years of use. The low-profile frame also makes the filters compatible with a wide array of super and ultra wide-angle lenses.

The EVO series filters are available in common sizes from 49mm to 82mm.

Hoya Evo filters were developed in conjunction with THK Photo Products, Inc. THK is the exclusive distributor of the series and distribution is intended solely for the USA market.

About Kenko Tokina USA, Inc.

Kenko Tokina USA, Inc. is the exclusive U. S. distributor for Tokina lenses, Hoya filters, Kenko photo accessories and SLIK camera support systems. Kenko Tokina USA provides marketing, sales, distribution, and technical/consumer service and support. Kenko Tokina is located in the original Surf City USA, Huntington Beach, CA and on the Web at www.kenkotokinausa.com.

Contact:

Marketing
Michael Burnham
webtech@kenkotokinausa.com

Technical Information
Glenn Nash
support@kenkotokinausa.com

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